it was love at intricate research with each of our ingredients. our formulation team dives deep into what makes each ingredient part of our clean beauty regimen in the context of changing climate.
we’re grateful for the many different plant species our planet has to offer. we study the wild closely to understand what could benefit us.
the wild is beautiful but so is the chemical composition of everything we see in the wild. we carefully and mindfully tame the wild to give you care that’s effective.
what has captured our hearts are the native ingredients grown locally and sustainably. from their carbon footprint to their water footprint, we only pick the ingredients that have a minimal impact on our planet.
India generates nearly 26,000 tonnes of plastic waste every day, making it the 15th biggest plastic polluter globally.
which is why we take the responsibility to be completely plastic-free in our packaging.
naturally, we worry about the level of deforestation the dairy, meat and energy industry have caused.
which is why we take the responsibility of creating our packaging using FSC approved paper that ensures responsibly managed forests that provide environmental, social and economic benefits.
removes 100% of fossil fuel based ingredients from your care
removes 100% of animal derived ingredients from your care
removes 98% of plastic packaging from your routine
removes 95% of water used to create your care
Festival season is right around the corner and it won’t be long before the streets are a riot of colours. It’s time to get the iron box out, sweet treats in and gifts are being given all around – but let’s not forget about celebrating ourselves!
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here’s a little nudge to get you started. flat 20% off on all products in our limited period introductory offer.